Solved 7. In order to develop psychographic segments, the | Chegg.com
Introducing Simmons Insights - Simmons Research
Simmons Marketing Series: The New American Family: Significant and Diversified lifestyles. 1992 Ex-library Edition. 64 pages: Simmons Market Research Bureau: Amazon.com: Books
Using Marketing Data. Working with Simmons/Choices Data Identifying potential consumers Developing target markets Understanding consumer targets Characteristics. - ppt download